Figi’s Gifts in Good Taste – 70th Anniversary 2014
Welcome back to our blog series on the Figi’s Gifts in Good Taste Founder’s Week – 70th Anniversary! In this, our fourth installment, we have some fun Figi’s trivia and photos for you, so let’s jump right in, shall we?
Question 1: 70 years ago, Ann & John Figi started their “Cheese of the Month Club” (eventually becoming Figi’s, Inc.) in a small Marshfield, WI apartment. They mailed 1,500 postcards (see image below) to doctors, lawyers, dentists and others they believed would be interested in mail order cheese gifts. How many orders did John and Ann’s initial mailing of 1,500 postcards produce? a) 43 b) 558 c) 226 d) 110
Cheese of the Month Club Ads
Did you know: Ration stamps issued by the US Government had to accompany Figi’s orders/payments during WWII?
WWII Ration Stamp
Question 2: The world’s largest cheddar cheese made a stop at Figi’s during our 20th Anniversary celebration in 1964, before going on to be displayed at the World’s Fair in New York. About how many pounds did these mammoth Wisconsin cheese weigh? a) 1,000 pounds b) 10,000 pounds, c) 25,000 pounds d) 35,ooo pounds. Find out here:
Question 3: John Figi opened a retail store in 1947, where was this store located? a) Marshfield, WI b) Madison, WI c) Green Bay, WI d) Milwaukee, WI
Did you know: Figi’s Cheese was taken on Mount Everest expedition? Read about it here.
Question 4: In which year did Figi’s start offering our Signature Kave Kure® Cheese Spread? a) 1944 b) 1959 c) 1982 d) 2010
Question 5: Which is Figi’s most popular gift – year, after year, after year? a) English Butter Toffee b) Grandma’s Fruitcake c) Holiday Feast Cheese and Meat Gift Basket d) Kave Kure Cheese Spreads
Best Selling Figi’s Gifts
Question 6: Which well-known illustrator created the depiction of cheese being taken to the post office in a red wagon (shown below is the original as it still hangs in our corporate office – it holds a clue to the answer)? a) Charles M. Schulz b) Norman Rockwell c) Robert Charles Howe d) John James Audubon
The Legend of the Figi’s Red Wagon
Here are our Figi’s Trivia Answers; how did you fare?
Question 1: the answer is “a” 43 orders – humble beginnings…and we’re glad Ann and John didn’t give up! That’s how it all began. The young entrepreneur and wife, Ann sorted orders, cut 200 one-pound wheels and 70 one-pound blocks of cheese on the kitchen table, sealing it in cellophane heated on the stove, and penciling in the addresses. Dinner was usually perched atop the finest Colby, Cheddar, and Swiss cheeses packed high in the family refrigerator!
Question 2: the answer is “d” about 35,000 pounds – that’s a lotta Wisconsin cheese!
Questions 3: the answer is “a” Marshfield, WI…where our single retail store still resides.
Question 4: the answer is “b” 1959. Check out these fun facts from 1959!
Question 5: the answer is “c” Holiday Feast Cheese and Meat Gift Basket – our most popular gift! Full of Wisconsin cheese, sausage, fruitcake, candy gifts and more!
Question 6: the answer is “c” Robert Charles Howe. He was an American visual artist born in 1954 in the style of Norman Rockwell. Several of his works have been sold at auction, including ‘Back to School Supplies, Saturday Evening Post cover,’ in 2012 for $7,500. Mr. Howe died in 2002. It is said John Figi took his initial Cheese of the Month Club orders to the post office in a red wagon, as depicted in Mr. Howe’s illustration.
Do you have a favorite Figi’s memory you’d like to share? Share with us in the Comments below or join the conversation on Facebook & Google+. Thanks again for reading our blog; we’ll be back soon with more 70th Anniversary updates!